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Digital Marketing Manager

We’re looking for a digital marketing manager to grow, engage, and retain our followers, and help convert them into leads, customers, and active fans and promoters of our company. In the newly created role you will leverage your command of best practices and trends in digital and social media marketing to develop a program from the ground up. Critical to NexJ’s growth objectives, you understand how to build and convert a digital audience. As C-level executives believe digital and social media is critically important, you will have high visibility and regular interaction with the leadership team.

 

Responsibilities:

  • Build and manage the company’s social media profiles and presence, including LinkedIn, Twitter, Facebook, Google+ and potentially additional channels (Pinterest, Snapchat, Instagram, Vine, etc.).
  • Create shareable content appropriate for specific networks to both spread our brand and our content and links.
  • Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
  • Run regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels.
  • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Explore new ways to engage and new social networks to reach our target buyers.

Requirements:

  • BA/BS degree or equivalent work experience.
  • Active and well-rounded personal presence on social media, with a command of each network and their best practices.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Proficiency segmenting Twitter followers by lifecycle stage and engage accordingly. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
  • Bonus experience in financial services and graphic design skills, demand generation marketing, inbound marketing, and blogging.      

More about NexJ Systems:

NexJ builds powerful CRM software for enterprise clients in the financial industry. Our next-generation software based on Model Driven Engineering combines information from multiple applications and data sources to provide a comprehensive knowledge of the customer.  As a result, some of the biggest financial firms in the world choose our products over competitors with the biggest names in the industry.

Working at NexJ gives you an opportunity to work on truly interesting and unique technological as well as business problems while the culture here promotes and encourages career growth and exploration. The opportunities available here are limited only by your own interests and motivation. And while we're at it, we don't forget to have fun with events like company-wide hack-a-thons, team outings and foosball and ping pong tournaments.

NexJ welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

 

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